Salesforce Marketing Cloud - Senior Consultant

6 - 10 years

13 - 18 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are looking for a hands-on Senior Salesforce Marketing Cloud Consultant who will own end-to-end SFMC implementations and act as the technical lead during presales. This person will translate business requirements into scalable SFMC
architectures, build and configure Journeys, Automations, Integrations, and reusable templates, and partner with sales to create technical collateral, POCs, and commercial estimates.

The ideal candidate is technically deep (AMPscript, SSJS, SQL, APIs), experienced with Marketing Cloud modules (Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, CloudPages), and comfortable presenting to clients and internal stakeholders.
Work Location: Bangalore
Working hours: UK hours (must be available to work in US shift / overlap with US teams)
Employment type: Full-time

Key responsibilities

  • Implementation & Delivery - Lead end-to-end SFMC implementations: requirement workshops, solution design, development, testing, deployment and handover.
  • Design data models (Data Extensions, Contact model, data retention), build ETL/ingest patterns (SFTP / API / middleware), and author SQL query activities and Automation Studio workflows.
  • Configure and develop Journeys (Journey Builder), event-driven sends, transactional APIs, and CloudPages for landing pages and microsites.
  • Build responsive email templates and dynamic content using Content Builder, AMPscript and SSJS; manage message personalization and segmentation.
  • Implement Marketing Cloud Connect with Salesforce Sales/Service Cloud; design synchronization strategies and data flows.
  • Set up deliverability foundations: domain configuration, SPF/DKIM, IP provisioning and warm-up plans, DMARC considerations, suppression lists and deliverability monitoring.
  • Manage deployments and release processes (packaging, version control, deployment checklists, rollback plans).
  • Create runbooks, operational documentation and provide knowledge transfer to client teams.
  • Mentor junior engineers and review technical deliverables. Presales & Solutioning - Support sales with technical qualification calls, architecture diagrams, solution decks and cost estimates.
  • Build rapid POCs and demo environments to showcase capabilities and shorten sales cycles.
  • Author technical responses for RFPs and SOWs and provide effort estimates.
  • Prepare sample templates, reusable component libraries and reference
  • implementation guides for proposals.
  • Collaborate with go-to-market to create collateral (capability decks, playbooks, case studies) that highlight our SFMC expertise

Must-have technical skills & experience

  • 3+ years hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).
  • 5+ years overall

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