Salesforce Marketing Cloud Architect / Manager

Roles and Responsibilities

• Experience with Salesforce Data Cloud or any other Customer Data Platform software
• Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder, Cloud Pages, SMS, and push notification campaigns
• Deep understanding of data modelling, integration architectures and data governance best practices
• Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations
• Translate client requirements in detail, well to understand technical and functional documentation
• Implement data integration processes to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed
• Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation
• Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud
• Experience on Website and mobile app event tracking, API integrations and SDKs
• Experience on Salesforce connectors, Code languages (incl
• SSJS), knowledge of JSON data structure and should be excellent with SQL
• Awareness of developing AMP scripts in journey builder or profile segmentation
• Understanding of key design patterns and large data volume limitations and best practices
• Understanding of data sharing and visibility considerations and how these play into platform architecture
• Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud
• Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture

Essential Skills and experience

• 5 to 7 years of experience in SFMC (Email Studio, Journey Builder, Interaction Studio, CDP, Einstein, Automation studio etc)
• Experience in gathering and documenting requirements for marketing applicationsFull life cycle implementation experience using various SDLC methodologies
• Excellent communication skills in both verbal and written English
• Strong customer service focus
• Engaging and friendly personality
• Collaborative, flexible and a team player

Location: Delhi, Bengaluru,Mumbai,Pune,Hyderabad