Salesforce Business Administrator - Night Shift

Role Overview

This role is for a highly skilled and business-minded professional to own and manage our Salesforce CRM platform. This role sits within the Sales team and acts as the bridge between sales processes, technology and IT. The CRM & Sales Enablement Manager is responsible for understanding business needs, designing and implementing scalable Salesforce solutions, maximizing user adoption, and driving overall sales productivity.

Key Responsibilities

Salesforce Ownership & Strategy

• Serve as the primary business owner and subject matter expert for Salesforce.
• Define the Salesforce vision and roadmap aligned with sales goals.
• Identify new opportunities, features, and automations that create business value.
• Ensure CRM data accuracy, integrity, and usability.

Process Design & Implementation

• Translate business requirements into functional Salesforce solutions.
• Design workflows, lead management processes, opportunity pipelines, forecasting tools, dashboards, and reports.
• Implement and optimize automations to improve efficiency and user experience.
• Partner with IT or external developers for complex customization or integrations.

User Enablement & Training

• Develop and deliver onboarding and ongoing training for sales and cross-functional teams.
• Create documentation, SOPs, and best-practice guidelines.
• Act as the first point of contact for user questions and support.
• Drive platform adoption and continuous improvement based on user feedback.

Analytics & Insights

• Build and maintain dashboards and reports to support sales performance, pipeline visibility, KPIs, and management decisions.
• Analyze data to identify trends, gaps, and growth opportunities.
• Present insights and recommendations to leadership.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Customer Service, and IT.
• Support lead routing, campaign tracking, quoting processes, and customer lifecycle visibility.
• Own Salesforce integrations with other tools (e.g. marketing automation, ERP, quoting tools, support systems).

Governance & Administration

• Work closely with our IT team on
• Managing user roles, permissions, and security settings.
• Maintaining system configuration and coordinating updates/releases.
• Establishing and enforcing data governance policies.
• Troubleshooting issues and ensuring platform stability.

Project & Change Management

• Lead CRM-related projects from concept to rollout.
• Create project plans, timelines, and communication strategies.
• Manage stakeholder expectations and drive user adoption during change.

Qualifications

Required

• 3+ years working with Salesforce CRM in a business-facing role.
• Strong understanding of sales processes and CRM best practices.
• Proven experience designing and implementing Salesforce workflows and features.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and training ability with both technical and non-technical users.
• High attention to detail and an ownership mindset.

Preferred

• Salesforce Administrator or similar certification.
• Experience in sales operations, sales enablement, or revenue operations.
• Experience managing integrations or working with development teams.
• Familiarity with reporting/BI tools.

What Success Looks Like

• The sales team fully adopts and trusts Salesforce as the single source of truth.
• Processes are streamlined and automated.
• High-quality, actionable data and insights drive better decisions.
• CRM initiatives directly support revenue growth and productivity.

Why This Role Matters

This position is strategic and impactful. You are not just an admin, you are the architect of how our sales organisation operates. If you love improving processes, enabling teams, and turning CRM into a competitive advantage, this role is for you.