Sales Training & Quality Manager

Role Overview

onboarding, training, and upskilling

Key Responsibilities

1. Training & Onboarding

• Conduct onboarding and induction programs for new sales hires as per the training schedule.
• Deliver product training, process training, CRM training, and pitch training to all new joiners.
• Ensure new team members become productive and confident within the expected timeframe.

2. Ongoing Sales Training

• Conduct regular refresher training sessions for existing sales team members.
• Train the team on sales pitch, objection handling, product knowledge, competitor insights, and communication skills.
• Introduce new training modules based on evolving business needs.

3. Sales Call Quality Audits

• Listen to sales calls regularly, evaluate pitch quality, structure, tonality, and adherence to scripts.
• Rate calls using a standard scorecard and share actionable feedback with team members.
• Identify gaps and recommend improvements to enhance conversion rates.

4. Counselling & Performance Review

• Attend and observe sales counselling sessions/meetings periodically.
• Assess the effectiveness of meetings and provide coaching feedback.
• Help team members improve their closure approach and customer experience.

5. Quality Standards & Compliance

• Ensure quality and consistency are maintained across all sales calls and meetings.
• Monitor CRM usage and ensure timely updates and compliance with best practices.
• Enforce standards for lead handling, follow-up frequency, and pitch delivery.

6. Performance Improvement

• Identify underperformers based on audit scores, KPIs, and manager feedback.
• Design and implement

  Performance Improvement Plans (PIPs)

  .
• Track progress, provide continuous coaching, and ensure measurable improvement.

7. Coordination with Admission Head

• Work closely with the Admission Head to identify skill gaps and training needs.
• Align training strategies with sales targets and organizational goals.

8. Assessments & Evaluation

• Conduct regular assessments, tests, role plays, and evaluations for new joiners and existing team members.
• Share assessment reports and track progress over time.

9. Sales Documentation & Knowledge Base

• Create and maintain training documentation, best practices, sales scripts, objection handling guides, and process manuals.
• Update training materials regularly to ensure they remain accurate and effective.

Required Skills & Experience

• Experience in sales training, call audits, or sales coaching (preferably 3+ years).
• Strong knowledge of sales processes, counselling techniques, and CRM usage.
• Excellent communication, presentation, and mentoring skills.
• Ability to analyze performance data and provide structured feedback.
• Strong documentation and process-building orientation.

Key Attributes

• Patient, structured, and detail-oriented
• Strong listener with ability to identify improvement areas
• Proactive, disciplined, and consistent
• Passion for developing people and improving performance