Sales Officer

Job Description

Key Responsibilities 1. Channel Sales Execution: Achieve monthly and quarterly primary and secondary sales targets. Drive product placements, new product introductions, and visibility at retail outlets. Execute trade schemes and promotional activities in coordination with distributors. 2. Market Development & Coverage: Expand distribution reach by onboarding new retailers and distributors in untapped areas. Strengthen relationships with existing trade partners to drive repeat business and order continuity. Track and report competitor activities, pricing, and in-market execution. 3. Distributor & Trade Partner Management: Ensure regular order booking, billing, stock replenishment, and collection coordination. Align distributors with territory-level objectives through regular business reviews. Monitor ROI, claim settlements, and compliance with commercial terms and SOPs. 4. Field Reporting & Sales Insights: Maintain accurate DSRs (Daily Sales Reports) and share weekly performance reviews with managers. Use field data to recommend practical, actionable improvements in beat planning and product push. Collaborate with the sales manager to plan monthly beat-wise execution strategies. 5. Retailer Engagement & Service: Conduct periodic store visits to assess brand health, availability, and shelf share. Resolve retailer grievances promptly and build trust for sustained partnerships. Support activations, retailer education, and branding efforts. Qualifications & Experience: Graduate in Business, Marketing, or a related field. 35 years of experience in channel sales , general trade , or retail distribution . Familiarity with beat planning, target setting, and sales tracking tools. Strong field discipline, communication, and negotiation skills. Knowledge of the local geography and trade network is a plus. Key Competencies: Sales Execution & Distribution Management Channel Partner Handling Market Mapping & Expansion Retail Relationship Building Agility in Field Operations Data-backed Decision Making