Sales Officer

Role & responsibilities:

• Drive

  New

  Customer

  Acquisition

Proactively identify and onboard new clients for gold loan products through structured field engagements, strategic referral networks, and localized promotional campaigns.

• Client Engagement & Product Presentation

Conduct in-person client consultations and deliver compelling product demonstrations to articulate the value proposition and generate incremental business.

• Sales Strategy Execution

Implement targeted sales and marketing initiatives to catalyze business expansion within the designated territory, in alignment with organizational growth objectives.

• Relationship Management & Service Excellence

Cultivate enduring customer relationships by ensuring seamless service delivery, timely support, and high levels of client satisfaction.

• Operational & Compliance Adherence

Ensure full compliance with regulatory frameworks and internal standard operating procedures, particularly in documentation, verification, and process execution.

• Gold Evaluation & Verification

Accurately assess gold ornaments for weight, purity, and karat value using calibrated tools and standardized testing protocols.

• Market Intelligence & Product Knowledge

Remain continuously informed about prevailing gold loan policies, lending norms, industry best practices, and competitor offerings to stay ahead in the market.

• Bank Relationship Management

Foster and maintain effective working relationships with partner banks, facilitating collaborative business development and joint customer engagement.

• Balance Transfer Management

Oversee the end-to-end execution of gold loan balance transfers from case initiation and fund disbursement to coordination with banking personnel and timely fund settlements.

Preferred candidate profile

• The ideal candidate is a motivated and result-oriented

  sales

  professional

  with

  13 years of field experience

  , preferably in gold loans, financial services, NBFCs, or microfinance.

• The candidate should possess

  strong

  communication

  and interpersonal skills, with the ability to build trust-based

  relationships in local markets

  .

• A working knowledge of

  gold evaluation

  , KYC procedures, and

  loan

  documentation

is highly desirable.

• Local

  language

  fluency

  and a customer-centric mindset are essential for success in this role.

• Familiarity with

  local

  geography

  and the ability to travel extensively within assigned territory.

  (Bike & Driving License Mandatory)