Sales & marketing executive

Job Responsibilities of a Marketing Executive

1. Market Research & Analysis

Conduct market research to identify trends, competitors, and customer preferences.

Analyze data and provide insights to support marketing strategies and campaigns.

2. Marketing Campaigns

Plan, develop, and execute online and offline marketing campaigns.

Coordinate with creative teams to design promotional materials (brochures, advertisements, social media posts, etc.).

Track and report campaign performance.

3. Digital Marketing

Manage social media accounts, SEO, email marketing, and online advertising campaigns.

Monitor website traffic, engagement, and conversion metrics.

Optimize digital presence to increase brand awareness and lead generation.

4. Brand Promotion & Strategy

Ensure consistency in brand messaging and positioning across all channels.

Stay updated on industry trends, new tools, and technologies.

Suggest innovative marketing ideas to enhance brand presence and market reach.

5. Event Management

Assist in organizing promotional events, exhibitions, and product launches.

Represent the company at industry events, trade fairs, and networking opportunities.

6. Client & Customer Engagement

Build and maintain strong relationships with clients, customers, and business partners.

Generate leads and support the sales team with timely follow-ups.

7. Collaboration with Sales Team

Work closely with the sales department to align marketing strategies with business goals.

Provide sales teams with marketing materials, presentations, and promotional support.

8. Performance Tracking & Reporting

Monitor and evaluate marketing campaign effectiveness using KPIs.

Prepare regular reports with actionable insights and suggest improvements for future campaigns.

9. Budget Management

Assist in preparing and managing marketing budgets.

Optimize costs while ensuring maximum impact of campaigns.