Sales Manager - ROTN

Role & responsibilities

1.

• Develop and implement region-specific GT sales plans to drive volume and value growth.
• Monitor sales targets and ensure timely achievement of business objectives across territories.
• Analyze market trends and competitor activities to revise sales strategies as needed.

2.

• Expand and strengthen the distributor network to ensure optimum market coverage.
• Oversee distributor ROI, stock levels, order fulfilment, and timely claim settlements.
• Build strong relationships with wholesalers, retailers, and channel partners.

3. Team Leadership & Performance Management

• Lead a team of Area Sales Managers (ASMs), Sales Executives (SEs) and Sales Officers (SOs).
• Set clear KPIs, review team performance regularly, and provide coaching for continuous improvement.
• Conduct market visits to ensure effective field execution and team engagement.

4. Trade Marketing Execution

• Implement and monitor trade promotion activities, schemes, and new product launches.
• Ensure retail execution excellence visibility, merchandising, pricing, and planogram adherence.
• Leverage retailer relationships to strengthen brand presence at the point of sale.

5. Sales Operations & Reporting

• Track primary and secondary sales, generate region-wise sales reports and analyze performance trends.
• Work closely with supply chain and logistics to ensure product availability across the region.
• Maintain data accuracy in sales systems and ensure timely reporting to senior leadership.

6. Cross-functional Collaboration

• Liaise with marketing, logistics, HR, finance, and administration teams for seamless business execution.
• Provide market intelligence to the product and pricing teams for effective decision-making.

Preferred candidate profile

• Education:

  Graduate in any discipline; MBA in Sales/Marketing preferred.

• Experience:

  15 - 20 of experience in General Trade Sales, preferably in the

  FMCG beverages or water category

  , with at least 3 years in a leadership role.

  (Preferred age: Below 40)

• Languages:

  Tamil, English & Hindi

• Regional Exposure:

  Strong understanding of the Tamil Nadu market, especially ROTN districts.

Interested Candidates kindly send resumes to caroline.deborah@bisleri.co.in