Sales Manager

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for safety shoes.
  
• Develop and execute sales strategies for industrial, institutional, and B2B clients.
  
• Identify new business opportunities in factories, manufacturing units, EPC projects, and corporates.
  
• Handle key accounts and negotiate commercial terms, pricing, and contracts.
  

Channel Management

• Appoint, manage, and motivate distributors, dealers, and sub-dealers.
  
• Monitor secondary sales, stock levels, and market coverage.
  
• Ensure effective product placement, visibility, and availability in the assigned territory.
  

Market Development & Branding

• Conduct product demonstrations and trials at customer sites.
  
• Coordinate with marketing teams for promotions, trade schemes, and exhibitions.
  
• Track competitor activities and provide market intelligence.
  

Team Management

• Lead and guide Sales Officers / Sales Executives.
  
• Set targets, review performance, and conduct regular field visits.
  
• Train the team on product features, USPs, and safety standards.
  

Customer Relationship Management

• Build long-term relationships with purchase, safety, and maintenance heads.
  
• Address customer queries, complaints, and post-sales support issues.
  
• Ensure high customer satisfaction and repeat business.
  

Reporting & Compliance

• Prepare and submit daily, weekly, and monthly sales reports.
  
• Forecast demand and coordinate with supply chain for timely deliveries.
  
• Ensure adherence to company policies and compliance standards.
  

Key Requirements

• Education:

  Graduate / MBA (Marketing preferred)

• Experience:

  6-10 years of sales experience, preferably in
• Safety shoes / Industrial footwear
  
• PPE / Industrial safety products / B2B footwear sales
  

• Skills & Competencies:

• Strong negotiation and relationship-building skills
  
• Knowledge of safety standards (IS, CE, EN, ASTM preferred)
  
• Excellent communication and presentation skills
  
• Team leadership and market development capability
  

Preferred Profile

• Experience in handling institutional and project sales.
  
• Strong network in industrial belts and manufacturing clusters.
  
• Willingness to travel extensively.