Sales Head - Modern Trade

The Sales Head Modern Trade is responsible for leading the Modern Trade channel by developing and executing strategies to achieve revenue, market share, and profitability objectives across national and regional key accounts. This role demands expertise in modern trade dynamics, strong leadership, and exceptional relationship management to ensure long-term brand presence and customer satisfaction. Develop and implement national modern trade strategy aligned with overall business goals. Identify and onboard new modern trade partners to expand footprint. Forecast sales and set performance goals to drive channel growth. Manage relationships with national and regional key accounts (e.g., Reliance, DMart, Big Bazaar, etc.). Lead annual joint business planning (JBP), negotiations, and agreements with key accounts. Monitor account-level performance and ensure consistent service delivery. Build and lead a high-performing modern trade sales team. Train and mentor team members for capability building and performance enhancement. Monitor field execution and ensure alignment with brand and sales objectives. Work closely with supply chain to ensure optimal inventory management and fulfillment. Requirements: - Proven experience 7 to 8 years in Modern Trade sales within FMCG, Retail, or similar industries. - Strong negotiation and relationship management skills with key modern trade accounts. - Demonstrated ability to drive sales and manage large teams across geographies. Job Type: Full-time Work Location: In person,