Sales Head (FMCG / Food Startup)

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Type:

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Role Overview

The Sales Head will be responsible for driving Cucino’s revenue growth by developing, executing, and optimizing sales strategies across all channels — General Trade (GT), Modern Trade (MT), E-commerce, and Institutional Sales. This role demands a strategic thinker with hands-on execution skills, capable of building a high-performing sales team, forging strong trade partnerships, and opening new market opportunities.

What You’ll Do

• Develop & execute 

  Go-to-Market strategy

   for our products.
• Build, manage, and grow our 

  distributor relationship and retail network.

• Use 

  existing market connections

   to get sales.
• Lead sales team, set targets, and ensure monthly sales growth.
• Drive 

  brand visibility & product placement

   across key markets.
• Work closely with founders to shape pricing, offers, and expansion plans
• Develop and implement a comprehensive sales strategy to achieve revenue and distribution targets.
• Drive expansion in modern trade, general trade, HoReCa, and D2C channels.
• Monitor market trends, competitor activity, and customer feedback to refine strategy.

What We’re Looking For

• 5+ years of sales experience in FMCG (food category preferred).
• Proven track record of delivering strong sales growth and launching new brands in the market.
• Pre-existing strong network of 

  distributors, wholesalers, and retailers.

• Excellent leadership, negotiation, and communication skills.
• Entrepreneurial mindset with a result-oriented approach.

Perks

• Be part of a fast-growing food brand disrupting the instant food space.
• Opportunity to shape the sales strategy from the ground up.
• Competitive compensation with performance-based incentives.

Preferred:

• Prior experience with premium or niche FMCG brands.
• Network of distributor and retail connections in target markets.

If you’re passionate about building a fast-growing brand and thrive in a role where strategy meets execution, we’d love to hear from you.

To Apply: