Sales Associate

Job Overview: As a Customer Executive (CE) at PepsiCo, you will be responsible for managing single or multiple distributors across various business scales. Your role will involve representing PepsiCo in the market, planning, deploying, and executing joint business plans to drive sustainable sales capability. You will play a crucial role in assisting distributors in expanding their business by providing coaching and working closely with the Distributor Business (DB) and/or a team of sales representatives. By resolving market challenges and ensuring incremental business growth, you will contribute significantly to the overall success of the distribution network. Responsibilities: In the market, your key responsibilities will include delivering secondary monthly targets and driving gross revenue growth. Efficient route planning to enhance productivity, increasing Net Distribution by serving more outlets, and expanding Weighted Distribution by growing SKU counts in existing outlets are essential tasks. Ensuring stock availability, rack execution as per planogram, and building strong relationships in the market to enhance customer satisfaction are crucial aspects of your role. You will be involved in providing one-on-one training to PepsiCo Sales Representatives (PSRs) to enhance their business understanding and sales capabilities. Setting monthly targets for each salesperson, coaching them on market execution, and monitoring their performance through regular sales reports will be part of your training and communication responsibilities. Additionally, you will communicate incentives to motivate salespersons to achieve targets effectively. Regarding distributors, you will be responsible for appointing and retiring Distributor/Hubs/Spokes in designated territories. Managing Distributor Business (DB) health by ensuring adherence to Joint Business plans, recruiting and retaining sales representatives, and minimizing expiry/stales through FIFO and stacking norms are key duties. Tracking the correct and timely delivery of orders in the market, ensuring food compliance at every distributor, and facilitating the development of distributors on PepsiCo sales competencies are integral components of your distributor management responsibilities. Qualifications: To excel in this role, you should have a sound understanding of FMCG sales and distribution models. Proficiency in computer applications such as Excel, Word, and Outlook is essential. Knowledge of the local language (good to have) and basic English skills are beneficial. Additionally, you should possess data proficiency, particularly in using ROI models to drive business success.,