Sales And Marketing Specialist

Position Summary

The Sales & Marketing Specialist will be responsible for driving revenue growth by generating leads, building client relationships, and executing marketing campaigns across multiple brands within the group. This role requires a strong balance of sales acumen and marketing creativity, with proven experience in both digital and offline channels.

Key Responsibilities

Sales & Business Development

• Identify and approach prospective clients, partners, and institutions.
• Generate, nurture, and convert leads into revenue opportunities.
• Build and maintain long-term relationships with key accounts.
• Develop sales presentations, proposals, and pitch materials.
• Meet monthly/quarterly sales targets.

Marketing Execution

• Plan and execute digital campaigns (Meta, Google Ads, SEO, email, influencer).
• Oversee offline marketing: events, BTL activities, tie-ups with hotels/corporates.
• Coordinate with creative/design team to produce marketing assets.
• Manage social media calendars, posting, and engagement campaigns.
• Track ROI of campaigns and optimize for cost efficiency.

Strategic Support

• Conduct competitor and market research.
• Suggest innovative campaigns to strengthen brand presence.
• Coordinate with management on sponsorships, collaborations, and brand partnerships.
• Maintain CRM data, campaign reports, and dashboards.

Key Skills & Competencies

• Strong sales negotiation and closing skills.
• Knowledge of digital marketing (SEO, Meta, Google Ads).
• Ability to manage ATL/BTL campaigns.
• Excellent communication & presentation skills.
• Analytical mindset with ability to track and optimize performance.
• Creative thinking with execution discipline.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 36 years of proven experience in sales and marketing.
• Experience managing multiple brands across different industries is a plus.
• Proficiency in CRM tools, Excel, and analytics platforms.

Reporting To

• Marketing Manager / Group Marketing Head / Managing Director