Posted:1 day ago|
Platform:
Work from Office
Full Time
Develop and execute customer retention strategies via SMS, Email, WhatsApp, and RCS. Create personalized marketing campaigns to re-engage inactive customers. Manage audience segmentation and behavioral triggers for automated messaging. Track campaign performance and optimize for higher open rates and conversions . Work with design and content teams to craft compelling messages. Conduct A/B testing to improve messaging effectiveness. Analyze customer journey data and optimize engagement touchpoints. Requirements: 1-3 years of experience in Retention Marketing / CRM . Hands-on experience with SMS, Email, WhatsApp, and RCS marketing tools . Proficiency in email automation platform on Clevertap, moengage or similar tool Strong understanding of customer segmentation and lifecycle marketing . Knowledge of Clevertap, Excel, and reporting dashboards . Good copywriting skills for engaging communication .
Valuebound
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