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Retention Marketing - Executive

Retention Marketing - Executive

Fatakpay Digital

1 - 2 years

|

4 - 5 Lacs

Posted:4 hours ago| Platform:

Apply

Skills Required

marketing retention campaigns marketing planning multi-channel retention communication

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Execute multi-channel retention campaigns (push, SMS, WhatsApp, email, in-app)
Monitor user journey stages and optimize for CTR%, CR%, reachability, andreactivation
Work on behavioral segmentation and dynamic content personalization
Run A/B tests to improve campaign effectiveness
Implement first-party data strategies like user surveys and attribute grooming
Coordinate with tech/product for automated journey deployment
Track and report key metrics: engagement %, conversion %, reachability %, repeatuser growth, click rate, conversion rate (across funnels) and more

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