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Retention Marketing - Executive Fatakpay Digital

1.0 - 2.0 years

4 - 5 Lacs

mumbai

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Key Responsibilities: Execute multi-channel retention campaigns (push, SMS, WhatsApp, email, in-app) Monitor user journey stages and optimize for CTR%, CR%, reachability, andreactivation Work on behavioral segmentation and dynamic content personalization Run A/B tests to improve campaign effectiveness Implement first-party data strategies like user surveys and attribute grooming Coordinate with tech/product for automated journey deployment Track and report key metrics: engagement %, conversion %, reachability %, repeatuser growth, click rate, conversion rate (across funnels) and more

Posted 9 hours ago

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