Job
Description
At Daxko, we re looking for a Reporting Analytics Manager to take our digital analytics to the next level. This role is all about ensuring accurate tracking, actionable insights, and seamless reporting for our customers. You ll be responsible for setting up, configuring, and managing Google Analytics 4 (GA4) and related data tools to drive data-informed decision-making. In this role, you ll collaborate closely with internal teams and customers to troubleshoot analytics integrations, optimize data accuracy, and transform complex data into clear, impactful insights. If you have a deep expertise in GA4, cross-domain tracking, UTM strategy, attribution modeling, and Looker Studio reporting, this is your opportunity to make a big impact. What You ll Do Own GA4 Setup Management - Create and configure GA4 properties, fine-tuning settings like data retention, referral exclusions, attribution models, and cross-domain tracking. Enhance Tracking Attribution - Deploy GA4 tracking via Google Tag Manager (GTM), set up custom event tracking, enhanced measurement features, and UTM structures for precise campaign attribution. Optimize Conversion Tracking - Align key events with business goals, analyze drop-off points, and enhance website and campaign performance. Conduct Analytics Audits - Identify and resolve tracking discrepancies, data inconsistencies, and reporting gaps to ensure clean, reliable data. Integrate Streamline Data Sources - Ensure GA4 syncs seamlessly with Google Ads, Looker Studio, CRM systems, and marketing automation tools. Analyze User Journeys - Identify opportunities to improve website navigation, user experience, and marketing performance through multi-touchpoint analysis. Develop Custom Dashboards - Build Looker Studio dashboards that visualize key customer KPIs, marketing performance, and campaign effectiveness. Turn Insights into Action - Use analytics data to shape marketing strategies, optimize conversion paths, and present actionable recommendations. Train Educate Teams - Create training materials, conduct GA4 training sessions, and stay ahead of industry trends and updates. Collaborate Across Teams - Work closely with developers, marketers, and product teams to align on data needs, tracking strategies, and overall analytics goals. What You Bring Expert-level GA4 knowledge - Setup, custom event tracking, attribution modeling, and troubleshooting. Deep understanding of cross-domain tracking, UTM parameters, and GTM. Strong problem-
