Reporting Analyst

Key Responsibilities:

• Build, maintain, and automate dashboards across platforms like

  Google Analytics

  ,

  Looker Studio

  ,

  Power BI

  , and

  Salesforce Analytics Cloud

  .
• Analyze multi-channel marketing performance (Meta, Google, Email, Website, etc.) to drive actionable insights.
• Track and report key KPIs:

  CAC

  ,

  ROAS

  ,

  CLTV

  ,

  Conversion Rate

  ,

  Retention

  ,

  Churn

  ,

  Funnel Drop-offs

  , and more.
• Work closely with the

  marketing

  and

  performance teams

  to support campaign planning, audience insights, and budget allocation.
• Create ad hoc reports and present findings to leadership in a clear and visual format.
• Maintain data accuracy and consistency across tools and teams.

Required Skills:

• 3+ years of experience in

  reporting

  or

  data analytics

  , preferably in a

  marketing-focused

  role.

• Advanced expertise

  in

  Google Analytics (GA4)

  and

  Salesforce CRM analytics

  .
• Strong command over

  Looker Studio

  ,

  Power BI

  , and

  Excel

  (pivot tables, formulas, macros).
• Solid understanding of

  performance marketing

  and

  D2C metrics

  .
• Experience working with data from

  ad platforms

  like

  Meta Ads

  ,

  Google Ads

  , and

  Email Automation tools

  (e.g.,

  Klaviyo

  ,

  Mailchimp

  ).
• Strong

  communication skills

  with the ability to explain complex data in a simple way.

Good to Have:

• Experience in

  SQL

  ,

  BigQuery

  , or other

  database querying tools

  .
• Prior experience in a fast-paced

  eCommerce

  or

  digital agency

  environment.