Regional Trade & Shopper Marketing Manager- South

Role & responsibilities

Job Title- Regional Trade & Shopper Marketing Manager - South

Reports to: Trade & Shopper Marketing Lead

Location: Chennai

Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Preethi, Saeco, Gaggia, Philips Walita, L'OR Barista and Senseo. Through meaningful innovation, we improve the lives of people, helping them to lead healthier and happier lives every day. We are looking for a highly motivated, progressive thinker who works with a growth mindset. If you love innovation, challenges and fast-paced ideation, this role may be for you.

You have the opportunity to:

The Regional Trade Marketing Manager would focus on Trade marketing deliverables across the spectrum represents the voice of the consumer for Philips in the Home Appliances space in Market and responsible for delivering measurable business impact.

Key Responsibilities include:

Offline Sell Out (Traditional Trade)

• Lead Regional Trade marketing plan and support effective execution of the plan in different states within the Zone, with special focus on BTL implementation.
• Plan, Develop & Track in-shop merchandizing elements to strengthen visibility & efficacy.
• Working out market specific Competitive action plans to improve Volumes & Market share. Competitor activities tracking & planning counter activities.
• Planning yearly Activities, POSM & Promotion plans in coordination with Category Team.

Trade Marketing & Shopper Strategy:

• Execute trade marketing strategy to create a differentiated brand experience & deliver channel OP, and deliver store level market share gain.
• Build and maintain strong relationships with key channel partners.
• Ensure consistency of Branding & shopper messaging across channels
• Create activations & engagement programs for shoppers from time to time to drive engagement, conversion & Premiumization at the shop floor
• Become the shopper custodian. Work closely with the category & content teams to understand consumer positioning planks & effectively translate the same to effective & high impact shopper communication

New Launches & Promotional Campaigns:

• Plan and execute effective trade promotions and campaigns to drive product visibility and sales.
• Analyze the effectiveness of promotional activities and make data-driven recommendations for improvements.
• Lead New Launch planning to ensure visible placement and repeats from all target stores

Market Analysis:

• Conduct regular market analysis to identify trends, opportunities, and potential risks.
• Use market insights to develop targeted trade marketing initiatives that address specific market needs.

Budget Management:

• Develop and manage the trade marketing budget, ensuring efficient allocation of resources.
• Monitor expenses and provide regular reports on budget performance.
• Generate productivity of 10% YoY on all BTL spends

To succeed in this role, you should have the following skills and experience

• 6+ years of strong experience in Trade Shopper Marketing. Experience of working with a brand that has grown dramatically is a plus.
• MBA in Marketing, Business, or a related field.
• Proven experience in trade marketing, preferably in FMCG/FMCD/FMEG industry
• Strong strategic thinking and analytical skills.
• Excellent communication, presentation and interpersonal skills.
• Demonstrated ability to lead and inspire cross-functional teams.
• Results-oriented with a track record of driving successful trade marketing campaigns.
• Must have proven ability to be flexible, multitask and drive key projects in a fast paced, high demand environment.

Why should you join Versuni?

At Versuni, we design, manufacture, and sell market-leading products under the well-known brands like Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. We do this with the simple yet powerful purpose of turning houses into homes. As a leading player in domestic appliances, we offer sustainable products across kitchen appliances, coffee, air, garment, and home care.

For the past century, we've innovated to make products faster, better, and more energy efficient. Since 2020, our operations have been 100% carbon neutral, but this is just the beginning of our plan. We know everything we use today will affect the planet tomorrow.

With ambitious goals set for 2025 and beyond, we are looking for forward-thinking individuals who are prepared to take their careers to new heights and drive innovation and growth within our global markets. If you’re ready to join a company that values your talent and offers opportunities for meaningful impact, Versuni is the place for you. Apply today and help us shape the future of home living!

Preferred candidate profile