Regional Sales Manager (RSM)- Pesticides & Fertilizers (WB)

Job Title: Regional Sales Manager (RSM) Pesticides & Fertilizers

Location: West Bengal, India

Experience: 12-15 Years

Industry: Agrochemicals / Pesticides / Fertilizers

Job Summary:

Regional Sales Manager (RSM)

Key Responsibilities:

• Sales Strategy & Execution:

  Develop and implement

  regional sales plans

  to achieve revenue and market share targets.

• Market Expansion:

  Identify new market opportunities,

  onboard distributors & retailers

  , and expand the customer base.

• Team Leadership:

  Recruit, train, and manage a team of

  Area Sales Managers (ASM), Sales Officers (SO), and Field Sales Representatives

  .

• Channel & Distribution Management:

  Maintain strong relationships with

  dealers, distributors, and retailers

  , ensuring smooth supply chain operations.

• Customer Relationship Management:

  Engage with

  farmers, agronomists, and channel partners

  to promote products and drive demand.

• Market Research & Competitor Analysis:

  Monitor market trends, competitor activities, and pricing strategies to stay ahead in the industry.

• Revenue & Profitability Management:

  Ensure

  profit margins

  and sales targets are met while optimizing pricing strategies.

• Product Promotion & Branding:

  Work with the marketing team to execute promotional campaigns, farmer meetings, and product demonstrations.

• Compliance & Regulatory:

  Ensure all

  government regulations, product registrations, and licensing requirements

  are met.

Key Requirements:

• Experience:

  12-15 years in

  sales & marketing of pesticides, fertilizers, or agrochemical products

  .

• Education:

  Bachelors or Masters degree in

  Agriculture / Agronomy / Agri-Business / MBA (Marketing)

  .

• Regional Expertise:

  In-depth knowledge of the

  West Bengal market

  , including key crops, farming practices, and distributor networks.

• Skills:

  Strong

  sales acumen, leadership, negotiation, communication, and team management

  skills.

• Travel:

  Willingness to travel extensively within

  West Bengal

  .

Compensation:

• Competitive Salary + Performance-Based Incentives

• Travel Allowances & Benefits as per company policy

careers@advancepesticides.com