Regional Sales Manager -ICU Devices

Role & responsibilities

• Develop and execute regional sales strategies to meet or exceed quarterly and annual revenue targets.
• Forecast sales volumes, track performance metrics, and adjust plans based on market trends.
• Drive adoption of the company's medical devices across hospitals, clinics, and healthcare networks.
• Identify high-value accounts and prioritize business development efforts.
• Expand market penetration by acquiring new customers and increasing share in existing accounts.
• Ensure proper coverage of all hospitals, distributors, and key healthcare facilities in the region.
• Lead, mentor, and motivate a team of Territory Managers, Sales Representatives, or Clinical Specialists.
• Conduct performance reviews, ride-alongs, and coaching sessions to improve sales effectiveness.
• Recruit, train, and onboard new team members.
• Build strong relationships with surgeons, physicians, nurses, procurement teams, and hospital administrators.
• Understand clinical needs and position products based on outcomes, safety, and value.
• Handle escalations and ensure high customer satisfaction.
• Maintain deep knowledge of the company's device portfolio, usage workflows, and clinical applications.
• Support product evaluations, trials, and demonstrations with clinical or technical teams.
• Work with Marketing to execute regional campaigns, conferences, and workshops.
• Coordinate with Supply Chain and Operations to ensure product availability and timely delivery.
• Provide market feedback to R&D and Product Management.
• Provide regular market reports to leadership.

Preferred candidate profile:

• 10-15 years of total experience

  in medical device sales, with

  3-5 years in a leadership/managerial role

  .
• Proven track record of selling to

  hospitals, surgeons, clinicians, and procurement teams

  .
• Experience managing a

  regional territory

  - East & North East

  with both direct sales teams and/or distributor networks.
• Prior experience in relevant device categories (critical care) is strongly preferred.
• Demonstrated success in

  driving revenue growth

  and meeting/exceeding annual sales targets.