Regional Sales Manager

Key Responsibilities

Regional Leadership & Strategy:

• Develop and implement the strategic roadmap for the COCO Division within the assigned region.
• Align regional operations with the company's overall objectives, ensuring consistency in execution and performance.
• Monitor market trends and competitor activities to identify growth opportunities and address potential challenges.

Team Leadership:

• Lead and oversee a team of Area Sales Managers (ASMs), fostering a culture of collaboration, accountability, and high performance.
• Provide guidance and mentorship to ASMs to enhance their leadership skills and drive their teams effectiveness.
• Conduct regular reviews and performance evaluations, setting clear goals and expectations for the team.

Operational Excellence:

• Ensure operational efficiency across all company-owned stores in the region, driving adherence to Bata’s brand standards and policies.
• Conduct periodic audits and store visits to assess compliance, customer service quality, and operational standards.
• Identify and address bottlenecks to streamline processes and enhance overall performance.

Sales & Profitability:

• Drive sales performance and profitability for the region, ensuring stores meet and exceed revenue and margin targets.
• Collaborate with ASM’s to implement region-specific sales strategies and promotional initiatives.
• Analyse sales data and market insights to inform decision-making and improve results.

Customer Experience:

• Champion the delivery of a superior customer experience across the region, ensuring consistency and quality in every store.
• Address escalated customer issues and feedback, implementing strategies to enhance satisfaction and loyalty.

Inventory & Visual Merchandising:

• Ensure effective inventory management across the region, minimizing stockouts and overstock situations.
• Work with the merchandising and supply chain teams to ensure stores are stocked with the right mix of products.
• Guide ASMs in maintaining high visual merchandising standards to drive footfall and conversions.

Compliance & Risk Management:

• Ensure that all stores within the region comply with legal, financial, and operational requirements.
• Identify risks and develop mitigation strategies to safeguard operations and brand reputation.

Budgeting & Cost Control:

• Develop and manage the regional budget, ensuring optimal allocation of resources.
• Monitor and control costs to maximize profitability without compromising operational excellence.

Reporting & Communication:

• Prepare and present detailed reports on regional performance to senior leadership, highlighting achievements, challenges, and actionable recommendations.
• Maintain clear and open communication channels between the corporate office and the regional team.