Regional Sales Executive - Chandrapur

Band 5B
KEY RESPONSIBILITIES

• Deliver on budgeted sales objectives on a continuous basis through effective market liaising, DSM management, syndicate/ bond management, inventory management, etc., in adherence to the company’s compliance standards.

• Set direction for a process compliant and consumer centric team culture (DSMs) by managing performance, communicating brand objectives and providing training on various company processes.

• Ensure availability and visibility of products as per the prescribed format, by conducting regular shop audits and ensuring timely disbursement of trade schemes (post necessary approvals)

• Implement and facilitate execution of initiatives on product positioning, visibility, market penetration, new market development and channel segmentation in order to augment business and exceed profit margins.

• Monitor and analyze consumer behavior and relevant reports (market coverage plan, monthly plan achievement, outlet wise reports etc.) to proactively identify opportunities and risks, re-prioritize resources to maximize sales opportunities.

• Develop deep market intelligence by engaging with different stakeholders in the industry and regarding any movement of competition in terms of launch, activation and promotions.

• Effectively use all levers of the brand / portfolio P&L, to optimize business performance (budget control, traded schemes, resources allocation optimization, cost optimization, pricing strategy, inventory monitoring etc.)

• Actively liaison, collaborate and communicate with Manufacturing, Marketing, Finance, HR, External Affairs and other functions to seamlessly drive business and forecast any impending issues.

INTERACTIONS

INTERNALLY

• With Marketing/ Activation for planning and execution of Promotions, installation and maintaining of signage.
• State coordinator for stock/ permit
• State Heads for guidance and approvals
• With the Zonal SDM for systems/ formats/ SRS

EXTERNALLY

• Excise/ Corporation to maintain smooth business environment
• Create and maintain relations with high net worth individuals/ opinion leaders who are either consumers/ potential consumers
• Maintain healthy relationship with the Trade Partners

PROFILE DETAILS

QUALIFICATION

• An MBA graduate with 4-6 years of experience in the FMCG/ FMCD industry

EXPEREINCE

• Proven track record of leading an outsourced sales force
• Ability to train the DSM/ 3rd party
• Analytical ability: analyze market data
• Ability to liaise at all levels internally and externally
• Good administrative skills

BEHAVIOURAL SKILLS

• Flexible and creative
• Exceptional social and communication skills, well groomed, with a pleasing personality
• An individual with high energy and enthusiasm
• Willing to travel extensively

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