Regional Marketing Specialist

Regional Marketing Specialist India, Pacific & SEA

Location : Chennai

Job Responsibilities:

This position is responsible for managing, executing, and establishing effecting marketing activities across India, Pacific & SEA. This role will work with the global marketing team and regional sales teams . It will lead communication plans, trade show support, regional marketing campaigns and drive market engagement. Communication responsibilities include print and digital content for internal and external audiences.

Job Duties:

• Maintain established global brand standards for all materials and activities within the region.
• Support new and existing product literature, sales collateral, technical documents, print ads, tradeshow support and other collateral needs within the region.
• Establish & support communication plans for product launches, brand awareness, industry, and product campaigns within the region.
• Multi-task and prioritize marketing projects and daily tasks to meet deadlines.
• Own, execute, and analyze D365 marketing campaigns across the region including driving lead follow up.
• Support visual and written elements marketing campaigns and internal communications.
• Manage trade show events, trade show inventory within the region & ensure shows have an engaging message and leads are loaded into the CRM system and executed
• Evaluate local vendors required to support marketing needs across the region.
• Provide strategic marketing support to the Region by working with sales, operations etc.. to establish refined commercial strategy.

Skills and Qualifications:

• 10+ years of marketing and/or communication experience.
• Bachelor’s degree in marketing, communication, or related discipline.
• Strong written, verbal, and digital communication skills including English.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat).
• Graphic Design skills are a plus.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Experience with page layout, photo editing, color correction, prepress, and brand management.
• Experience implementing established brand standards across formats, platforms, and channels.
• Ability to work independently and collaboratively.
• Analytical skills to solve problems and find best solutions to convey a message.
• Excellent time management and organizational skills.
• Experience with trade shows, event planning and digital marketing.
• Technical background with the ability to read engineering drawings is a plus.