Regional Manager - Sales

Overview of Role

The Regional Manager Sales will be responsible for building and managing relationships with FPOs, SHGs, FIGs, Shops, and Retailers, ensuring sales growth and business expansion. The role involves onboarding new partners to our network while ensuring a consistent sales pipeline and revenue growth.

The ideal candidate will be a strategic leader with strong negotiation skills, capable of expanding our footprint across every district in Karnataka & Andhra Pradesh.

Sales & Business Growth

Achieve regional sales targets (daily, weekly, and monthly).

Develop and implement sales strategies to expand market share.

Identify new business opportunities, including new dealers, distributors, and sales channels.

Monitor competitor activities and market trends to develop sales strategies.

Dealer, FPO, SHG, FIG and Agri Retailer Engagement

Build and maintain relationships with shops, retailers, and FPOs.

Conduct regular visits to existing FPOs, SHGs, FIGs, and agri retailers to strengthen partnerships.

Onboard new FPOs, SHGs, and FIGs in every district of Karnataka and Andhra Pradesh.

Negotiate pricing, credit terms, and sales contracts.

Team Management & Performance Monitoring

Lead and mentor Sales Executives & Sales Managers across the region.

Conduct weekly & monthly performance reviews with the team.

Provide training and support to enhance the sales teams performance.

Market Research & Customer Insights

Gather insights on farmer needs, product feedback, and demand trends.

Conduct market research to identify potential growth areas.

Work closely with the product and marketing teams to develop targeted sales strategies.

Collections & Outstanding Payments

Ensure timely collections from dealers and FPOs.

Monitor overdue accounts and take necessary steps to reduce outstanding balances.

Education & Experience:

Bachelors or Masters degree in Business, Marketing, Agriculture, or a related field.

Minimum 8+ years of experience in sales, business development, and dealer management in the agriculture sector.

Experience in selling Agricultural Equipments / Home Appliances / Small Solar Appliances Solar Lights, Solar CCTV etc., tools, or allied products is a mandatory requirement.

Strong dealer networks, rural markets, and FPOs in Karnataka and Andhra Pradesh is a mandatory requirement.

Fluency in English & Kannada, knowledge of Tamil or Telugu or Hindi will be an advantage

Business Development Skills:

Established network of FPOs, SHGs, FIGs, and agri shops in every district of Karnataka and Andhra Pradesh.

Strong ability to identify and capitalize on market opportunities.

Excellent negotiation and networking skills.

Strong problem-solving skills and ability to work in dynamic field environments.

Proficiency in MS Office & CRM tools.

Collaboration & Leadership Skills:

Ability to manage and motivate a sales team.

Self-driven, entrepreneurial, and capable of handling responsibilities independently.

Strong strategic thinking and execution skills.

Passion for working in rural markets and with farming communities.

Essmart will provide:

The opportunity to work alongside a high profile and successful international team

The opportunity to grow and shape your own role within the company

Remuneration package based on previous experience with attractive Performance related Incentives

Travel throughout rural Karnataka and Andhra Pradesh

Essmart promises to:

Encourage you to explore new areas of interest and grow your personal skill set

Support you in developing and testing out new ideas as part of a project

Helping you push your comfort zone where desired

Be responsive to your feedback and advice, and share responsibility when appropriate