Associate – Projects (Rural Livelihoods & Technology Adoption)

Overview of Role As Associate Projects, you will be responsible for introducing and scaling up new technologies that support rural livelihoods, especially among individual farmers, FPOs, and SHGs. This is a high-impact role that combines value-based selling, rural awareness creation, training, and ecosystem engagement. You will also work closely with the sales team to ensure on-ground adoption, sales closure, and after-sales support. Responsibilities Technology Awareness & Value-Based Selling Create awareness around new livelihood-focused technologies (e.g., solar dryers, multi-food processors, fodder units, etc.) through demos, field events, and success stories. Build solution-oriented pitches tailored to the needs of farmers, SHGs, and FPOs. Design and conduct training sessions for end-users and influencers in the rural community. Ecosystem Engagement & Liaison Act as a bridge between various ecosystem stakeholders FPOs, SHGs, NGOs, agri & horti departments, government schemes, and financial institutions. Identify and build partnerships that help unlock financing, schemes, and awareness support. Facilitate linkages for subsidy or loan-based purchases through relevant government or private programs. Rural Engagement & Awareness Building, Lead Generation & Sales Enablement Plan and execute activities that generate quality leads including field demos, trade activations, or digital campaigns. Track leads and conversions, ensuring follow-ups in collaboration with the sales team. Work with the on-ground sales team to ensure implementation, installation, and customer handholding. Project Monitoring & Reporting Maintain records of awareness activities, leads generated, sales conversions, and training outcomes. Share regular progress reports, success stories, and field insights with leadership and ecosystem partners. Help evaluate the impact of the technologies in terms of livelihood outcomes and user satisfaction. Qualifications Education & Experience: Bachelors or Masters in Agriculture, Business, Rural Development, or related field. 4 to 7 years of experience in rural engagement, livelihood projects, or agri-tech initiatives. Strong understanding of rural communities, FPOs, SHGs, and how to introduce new technologies in these contexts. Proven ability to build relationships with ecosystem players government departments, financing bodies, NGOs, etc. Excellent communication in English and at least one South Indian language (Kannada, Tamil, or Telugu). Willingness to travel extensively across Karnataka, Tamil Nadu & Andhra Pradesh (~1012 days/month). Nice to have Background in livelihood-generating technologies (agri-machinery, food processing, solar, etc.). Experience in building or managing field-level projects, especially around technology adoption. Comfort with data collection, lead tracking tools, and reporting formats.