Essmart

Overview of Role The Regional Manager Sales will be responsible for building and managing relationships with FPOs, SHGs, FIGs, Shops, and Retailers, ensuring sales growth and business expansion. The role involves onboarding new partners to our network while ensuring a consistent sales pipeline and revenue growth. The ideal candidate will be a strategic leader with strong negotiation skills, capable of expanding our footprint across every district in Karnataka & Andhra Pradesh. Responsibilities Sales & Business Growth Achieve regional sales targets (daily, weekly, and monthly). Develop and implement sales strategies to expand market share. Identify new business opportunities, including new dealers, distributors, and sales channels. Monitor competitor activities and market trends to develop sales strategies. Dealer, FPO, SHG, FIG and Agri Retailer Engagement Build and maintain relationships with shops, retailers, and FPOs. Conduct regular visits to existing FPOs, SHGs, FIGs, and agri retailers to strengthen partnerships. Onboard new FPOs, SHGs, and FIGs in every district of Karnataka and Andhra Pradesh. Negotiate pricing, credit terms, and sales contracts. Team Management & Performance Monitoring Lead and mentor Sales Executives & Sales Managers across the region. Conduct weekly & monthly performance reviews with the team. Provide training and support to enhance the sales teams performance. Market Research & Customer Insights Gather insights on farmer needs, product feedback, and demand trends. Conduct market research to identify potential growth areas. Work closely with the product and marketing teams to develop targeted sales strategies. Collections & Outstanding Payments Ensure timely collections from dealers and FPOs. Monitor overdue accounts and take necessary steps to reduce outstanding balances. Qualifications Education & Experience: Bachelors or Masters degree in Business, Marketing, Agriculture, or a related field. Minimum 8+ years of experience in sales, business development, and dealer management in the agriculture sector. Experience in selling Agricultural Equipments / Home Appliances / Small Solar Appliances Solar Lights, Solar CCTV etc., tools, or allied products is a mandatory requirement. Strong dealer networks, rural markets, and FPOs in Karnataka and Andhra Pradesh is a mandatory requirement. Fluency in English & Kannada, knowledge of Tamil or Telugu or Hindi will be an advantage Business Development Skills: Established network of FPOs, SHGs, FIGs, and agri shops in every district of Karnataka and Andhra Pradesh. Strong ability to identify and capitalize on market opportunities. Excellent negotiation and networking skills. Strong problem-solving skills and ability to work in dynamic field environments. Proficiency in MS Office & CRM tools. Collaboration & Leadership Skills: Ability to manage and motivate a sales team. Self-driven, entrepreneurial, and capable of handling responsibilities independently. Strong strategic thinking and execution skills. Passion for working in rural markets and with farming communities. What you can expect Essmart will provide: The opportunity to work alongside a high profile and successful international team The opportunity to grow and shape your own role within the company Remuneration package based on previous experience with attractive Performance related Incentives Travel throughout rural Karnataka and Andhra Pradesh Essmart promises to: Encourage you to explore new areas of interest and grow your personal skill set Support you in developing and testing out new ideas as part of a project Helping you push your comfort zone where desired Be responsive to your feedback and advice, and share responsibility when appropriate

Overview of Role As Associate Projects, you will be responsible for introducing and scaling up new technologies that support rural livelihoods, especially among individual farmers, FPOs, and SHGs. This is a high-impact role that combines value-based selling, rural awareness creation, training, and ecosystem engagement. You will also work closely with the sales team to ensure on-ground adoption, sales closure, and after-sales support. Responsibilities Technology Awareness & Value-Based Selling Create awareness around new livelihood-focused technologies (e.g., solar dryers, multi-food processors, fodder units, etc.) through demos, field events, and success stories. Build solution-oriented pitches tailored to the needs of farmers, SHGs, and FPOs. Design and conduct training sessions for end-users and influencers in the rural community. Ecosystem Engagement & Liaison Act as a bridge between various ecosystem stakeholders FPOs, SHGs, NGOs, agri & horti departments, government schemes, and financial institutions. Identify and build partnerships that help unlock financing, schemes, and awareness support. Facilitate linkages for subsidy or loan-based purchases through relevant government or private programs. Rural Engagement & Awareness Building, Lead Generation & Sales Enablement Plan and execute activities that generate quality leads including field demos, trade activations, or digital campaigns. Track leads and conversions, ensuring follow-ups in collaboration with the sales team. Work with the on-ground sales team to ensure implementation, installation, and customer handholding. Project Monitoring & Reporting Maintain records of awareness activities, leads generated, sales conversions, and training outcomes. Share regular progress reports, success stories, and field insights with leadership and ecosystem partners. Help evaluate the impact of the technologies in terms of livelihood outcomes and user satisfaction. Qualifications Education & Experience: Bachelors or Masters in Agriculture, Business, Rural Development, or related field. 4 to 7 years of experience in rural engagement, livelihood projects, or agri-tech initiatives. Strong understanding of rural communities, FPOs, SHGs, and how to introduce new technologies in these contexts. Proven ability to build relationships with ecosystem players government departments, financing bodies, NGOs, etc. Excellent communication in English and at least one South Indian language (Kannada, Tamil, or Telugu). Willingness to travel extensively across Karnataka, Tamil Nadu & Andhra Pradesh (~1012 days/month). Nice to have Background in livelihood-generating technologies (agri-machinery, food processing, solar, etc.). Experience in building or managing field-level projects, especially around technology adoption. Comfort with data collection, lead tracking tools, and reporting formats.

Overview of Role We are seeking a dynamic Regional Manager to lead operations across Karnataka, Tamil Nadu, and Andhra Pradesh, based out of Bangalore. The role requires someone who can support and guide the sales team, introduce new technologies in rural markets, and drive value-based selling by identifying the right solutions for the right customer segments. The ideal candidate has strong experience working with rural communities and Farmer Producer Organizations (FPOs), and can balance both sales targets and community engagement. Responsibilities Sales Support & Team Management Lead a team of ~15 sales executives across three states. Drive achievement of monthly sales and collection targets. Support the sales team in building retailer and FPO relationships, handling objections, and closing high-value sales. Conduct regular team reviews and accompany team members on field visits for coaching and problem-solving. Technology Introduction & Value-Based Selling Plan and lead the introduction of new products/technologies in rural areas. Train the field team and local partners on communicating product value based on customer needs. Identify solution-oriented sales approaches for different customer segments (farmers, shops, FPOs, SHGs). Rural Engagement & Awareness Building Organize demos, farmer trainings, and community events in partnership with FPOs and local influencers. Strengthen relationships with grassroots networks like SHGs, NGOs, and agri-dealers to increase reach and trust. Use storytelling, success cases, and solution benefits to create awareness and pull. Strategy, Reporting & Coordination Track sales, demos, training reach, and adoption data across regions. Share regular field insights to inform product strategies and marketing plans. Coordinate with leadership and product teams for new launches and improvements. Education & Experience: Bachelors or Masters in Agriculture, Business, Rural Development, or related field. 5+ years of experience in rural sales, agri-tech, or livelihood sectors, with direct work experience with FPOs, agri-retailers, or rural customers. Proven ability to lead field teams, drive performance, and manage rural market dynamics. Experience in introducing new technologies or innovations in rural settings through demos or community programs. Strong communication in English and at least one South Indian language (Kannada, Tamil, or Telugu). Willingness to travel extensively across the 3 states (1015 days/month). Deep understanding of and existing relationships with FPOs, SHGs, FIGs, and agri-dealers in Karnataka and Andhra Pradesh. Nice to have Background in agri-machinery, solar, or impact-driven products. Experience in training or capacity-building for field teams or rural communities. Exposure to social enterprises, CSR projects, or development-focused initiatives. Location : - Bengaluru With travel to all regions in Karnataka, Andhra Pradesh and Tamil Nadu