Regional Assistant Marketing Manager

• Plan, develop, and execute local marketing campaigns across Maharashtra to boost brand visibility and showroom footfall.
• Identify innovative BTL marketing strategies and improve on-ground campaign effectiveness.
• Coordinate with local vendors for design, printing, and installation of marketing collaterals (hoardings, banners, standees, in-store branding, etc.).
• Manage festival-based promotions, showroom activations, roadshows, and local sponsorships.
• Monitor campaign performance and provide actionable insights to the central marketing team.
• Maintain budgets and ensure timely execution of all regional campaigns.
• Stay informed on competitor activities and local market trends to drive competitive strategies.
• Ensure brand consistency in all regional marketing efforts.
  

Requirements

• Prior experience in regional marketing, field marketing, or BTL campaign execution.
• Strong network of local vendors and agencies in Maharashtra preferred.
• Proven ability to manage end-to-end campaigns and vendor coordination.
• Excellent communication, negotiation, and organizational skills.
• Ability to work independently and travel across cities in Maharashtra as needed.
• Fluent in Marathi, Hindi, and English.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).