Regional Assistant Marketing Manager

As a Regional Assistant Marketing Manager for Maharashtra, you will be responsible for leading and overseeing all marketing activities in the region. Your role will be based in Pune and will involve planning and executing regional promotional campaigns, coordinating BTL marketing efforts, and collaborating with local vendors to ensure effective brand visibility. Key Responsibilities: - Plan, develop, and execute local marketing campaigns across Maharashtra to increase brand visibility and drive showroom footfall. - Identify innovative BTL marketing strategies and enhance on-ground campaign effectiveness. - Coordinate with local vendors for the design, printing, and installation of various marketing collaterals such as hoardings, banners, standees, and in-store branding. - Manage festival-based promotions, showroom activations, roadshows, and local sponsorships. - Monitor campaign performance and provide actionable insights to the central marketing team. - Maintain budgets and ensure timely execution of all regional campaigns. - Stay updated on competitor activities and local market trends to formulate competitive strategies. - Ensure brand consistency in all regional marketing efforts. Qualifications Required: - Previous experience in regional marketing, field marketing, or BTL campaign execution. - Possess a strong network of local vendors and agencies in Maharashtra is preferred. - Demonstrated ability to manage end-to-end campaigns and coordinate with vendors effectively. - Excellent communication, negotiation, and organizational skills. - Capability to work independently and travel across cities in Maharashtra as necessary. - Proficiency in Marathi, Hindi, and English. - Bachelor's degree in Marketing, Business, or a related field (MBA preferred). No additional details about the company were provided in the job description.,