Quality Analyst CATI

Job Title: Quality Analyst - CATI

Location: Noida

Company: Insights Opinion

About Us:

Insights Opinion is a leading market research company specializing in providing comprehensive data

collection services, including proprietary panels, CATI centers, and qualitative IDIs. We are dedicated to

delivering high-quality insights that drive informed decision-making for our clients.

Job Description:

We are seeking a detail-oriented and quality-driven CATI QA Analyst to join our dynamic research team.

In this role, you’ll be responsible for maintaining high standards in data quality, ensuring compliance with

project protocols, and delivering insights from both primary (CATI interviews) and secondary (desk-

based) research projects.

Key Responsibilities:

 Quality Assurance for CATI Interviews

 Monitor live and recorded CATI interviews for adherence to project guidelines and script

accuracy

 Evaluate interviewers on tone, probing, and professionalism

 Identify and flag data inconsistencies, logic skips, or errors in interview responses

 Provide constructive feedback to interviewers for performance improvement

Primary Research Support:

 Ensure data collected through CATI meets quality benchmarks

 Collaborate with team leads to improve interviewer training and performance

 Participate in calibration sessions and QA planning meetings

Secondary Research Oversight:

 Conduct quality checks on desk research outputs such as industry reports, data summaries, and

market trend analyses

 Verify sources, citations, and data accuracy across reports

 Ensure secondary research aligns with client objectives and methodologies

Requirements:

 Bachelor's degree in Market Research, Statistics, Business, or related field

 1–3 years of experience in CATI/QA roles (preferably in a market research setting)

 Strong understanding of research methodologies – both qualitative and quantitative

 Familiarity with QA checklists, scorecards, and feedback protocols

 Excellent communication and analytical skills

 Proficient in MS Office Suite, Excel, and data validation tools