Public Relations Senior Associate

Company Profile

AstaGuru, Mumbai's Premier Online Auction House, seamlessly blends sophistication with expertise, defining its identity through a profound commitment to artistic preservation. Since its establishment in 2008, AstaGuru has emerged as a pioneer among online auction houses, specializing in art, antiques, and collectibles. Beyond being a mere e-auction website in Mumbai India, AstaGuru is a curator of experiences, a guardian of cultural legacies and a beacon for those who value the profound richness of artistic expression.

Job Title:

Location:

Reporting to

Position Summary

The PR Senior Associate at AstaGuru will play a crucial role in shaping and executing the company's public relations strategies. The ideal candidate will have a deep understanding of the art and luxury market, possess excellent communication skills, and be adept at building and maintaining strong relationships with media outlets, influencers, and key stakeholders.

Primary Job Responsibilities:

Develop and Implement PR Strategies:

Media Relations Management:

Event Publicity and Coverage:

Crisis Communication:

Brand Positioning and Messaging:

Cross-functional Collaboration:

Qualifications

? Bachelor's degree in Public Relations, Communications, Marketing, or a related field; Master's degree preferred.

? Proven senior-level experience in public relations, ideally within the art, luxury, or auction industries.

? Established and extensive network of media contacts and industry influencers.

? Demonstrated experience in crisis communication and reputation management.

Skills

? Exceptional written and verbal communication abilities.

? Strong strategic thinking and creative problem-solving skills.

? Ability to develop compelling and persuasive content across various formats.

? Proficiency in media relations and securing high-impact coverage.

? Skilled in managing multiple projects in a fast-paced, dynamic environment.

? High level of professionalism, discretion, and integrity when handling confidential information.

? Collaborative mindset with the ability to work effectively across teams and senior leadership.