Public Relations leader

Enable INGKA to promote and protect the IKEA brand through effective media and stakeholder relations. Lead the country PR/Media Relations of Ingka. To contribute to the purpose of the function by leading, steering and ensuring the implementation of the strategy for product and corporate PR and Media relations - in line with the country business growth plan.
Secure that Media Relations is an integrated part in campaigns and has close cooperation with the other parts of the communication team, as well as with Marketing and other functions Drive activist and pro-activist communication through Media Relations in the market and lead in demonstrating leadership when IKEA is challenged. Drive an open and sharing climate, being a role model of the IKEA values where our co-workers are informed, engaged and empowered Enable Ingka to promote and protect the IKEA brand through effective media and influencers relationships in close cooperation with other relevant functions Drive reactive, proactive and activist communication externally through media strategic influencers relationships Responsible to create the country product and corporate PR/media relations strategy (focus on earned and owned media): create media/stakeholder engagement strategies for effective reactive, proactive and activist communication Responsible for developing and implementing process for country on-duty phone and product loans Effectively and proactively drives and elevates the brand awareness of the company among public through effective and targeted media use co-leading events, all brand activation initiatives with other functions Stay up-to-date on current affairs in order to create opportunities to position our stories in a way that resonates with the outside world Identify and empower IKEA leaders to be inspiring communicators train and support spokespersons on delivering effective and appropriate communication. To act as spokesperson when appropriate. Develop and implement spokesperson plans to support focus areas and prioritized topics Develop and strengthen communication preparedness for reputational issues, risks and crisis. Act on all negative publicity and potential reputational issues Be a communication business partner for Market Support and a direct contact and support for communication needs and advice on effective choices within the specific area of Market Support Builds a deep understanding of Market support objectives in order to tie communications work directly to desired business outcomes Be a coach and sparring partner to managers and communication team when it comes to Public and Media Relations