Project Manager

Position Title:

Reports To:

Location:

Duration:

About the Project

81-day, 16-state Yogini Travel & Exhibition Journey

Role Overview

managing and growing the organization's social media presence

Key Responsibilities

1. Social Media Strategy & Planning

• Design and implement content strategies for multiple platforms (Instagram, Facebook, X/Twitter, LinkedIn, YouTube).
• Ensure pre-event, live event, and post-event coverage aligns with organizational goals.
• Adapt strategies for long-term engagement beyond the exhibition.

2. Content Creation & Management

• Oversee creation of posts, reels, videos, graphics, and stories.
• Work with photographers/videographers traveling with the team to receive and publish real-time content.
• Maintain a strong and consistent brand presence across all channels.

3. Campaign Execution & Community Engagement

• Schedule, post, and monitor daily updates during the journey.
• Engage actively with online audiences by responding to comments, messages, and inquiries.
• Run digital campaigns to increase reach, engagement, and visibility.

4. Analytics & Reporting

• Track performance metrics (engagement, impressions, reach, conversions).
• Generate weekly/monthly analytics reports for leadership.
• Recommend improvements and new approaches based on insights.

5. Long-Term Digital Presence

• Continue managing the social media channels after the exhibition.
• Support future cultural projects and institutional initiatives with digital campaigns.
• Build a sustainable online community.

Required Skills & Competencies

• 35 years of experience in social media management or digital marketing.
• Proficiency in content creation, copywriting, and visual storytelling.
• Strong knowledge of digital trends, analytics tools, and engagement strategies.
• Ability to manage high-volume, fast-paced social media schedules.
• Excellent communication and organizational skills.
• Self-driven, with ability to coordinate remotely with traveling teams.

Contract & Compensation

• Type:

  Full-time, project-based contract with opportunity for continuation post-project.

• Duration:

  45 months for the Yogini Journey + potential long-term role.

• Compensation:

  Competitive, based on experience and scope of responsibility.

How to Apply

resume and a cover letter