Project Manager - Dynamic Change Implementation Labs

Years of Experience

8 to 12 Years

Educational Qualifications

• MBA with specialization in

  Marketing Management

  ,

  Brand Management

  , or

  Communications

  OR

• Bachelors degree in

  Marketing

  ,

  Media & Communication

  ,

  Advertising

  , or equivalent
• Relevant certifications in digital marketing, brand strategy, or communications will be an added advantage
  

Experience Requirements

• 10+ years of overall relevant experience

  in marketing, branding, advertising, or communications

• 5+ years of hands-on experience

  in brand strategy, campaign management, or integrated marketing communications
• Proven experience working with creative agencies, media partners, and internal stakeholders
  

Role Overview

The Senior Manager – Branding & Marketing will be responsible for developing, executing, and managing comprehensive marketing and branding strategies that strengthen brand presence, drive customer engagement, and support business growth. The role requires a strategic thinker with strong execution capabilities and excellent communication skills.

Key Responsibilities

Brand Strategy & Management

• Develop and implement end-to-end brand strategies aligned with business objectives
  
• Ensure consistent brand messaging, tone, and visual identity across all platforms
  
• Monitor and enhance brand perception through market research and competitive analysis
  

Marketing & Campaign Management

• Plan, execute, and evaluate integrated marketing campaigns (ATL, BTL, and digital)
  
• Collaborate with creative, media, and digital agencies for campaign development and execution
  
• Manage product launches, brand campaigns, and promotional initiatives
  

Communications & Content

• Oversee creation of marketing content including advertising copy, brochures, presentations, press releases, and digital assets
  
• Ensure high-quality written and verbal communication across all internal and external touchpoints
  
• Support corporate communications, PR initiatives, and thought leadership activities
  

Digital & Media

• Drive digital marketing initiatives including social media, website content, email campaigns, and online advertising
  
• Track campaign performance using analytics and reporting tools
  
• Optimize media spends and ROI through data-driven insights
  

Stakeholder & Team Collaboration

• Work closely with sales, product, and leadership teams to align marketing initiatives
  
• Manage and mentor junior marketing team members (if applicable)
  
• Coordinate with vendors, partners, and external agencies
  

Reporting & Analysis

• Track marketing KPIs and prepare performance reports for leadership
  
• Analyze customer insights, market trends, and campaign effectiveness
  
• Continuously improve strategies based on performance data
  

Key Skills & Competencies

• Excellent

  written and verbal communication skills

• Strong understanding of branding, advertising, and marketing principles
  
• Strategic thinking with strong execution capabilities
  
• Project management and multitasking skills
  
• Ability to work in a fast-paced, dynamic environment
  
• Strong interpersonal and stakeholder management skills
  

Preferred Attributes

• Creative mindset with a strong business orientation
  
• Experience in managing large-scale campaigns and brand initiatives
  
• High attention to detail and quality
  
• Leadership and mentoring abilities