Programmatic - Analyst

Annalect

2 - 3 years

7 - 8 Lacs

Bengaluru

Posted:20 hours ago| Platform:

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Skills Required

Public relations advertising agency Analytical Consulting Market research Support services Troubleshooting Digital marketing Monitoring Business operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

"Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world
Omnicom s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services
Our agency brands are consistently recognized as being among the world s creative best
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services
We are growing rapidly and looking for talented professionals like you to be part of this journey
Let us build this, together! Responsibilities Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc
to ensure all KPIs are met (delivery, performance, revenue goals, etc
) Deliver actionable audience and optimization-based insights at agreed-upon cadence
Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals Understand performance objectives and KPIs to develop successful optimization recommendations Proactively learn advanced trading and optimization techniques across all preferred platforms Strictly adhere to agreed quality and delivery timelines
Qualifications A full-time graduate degree (Mandatory) 2 to 3 years of experience in managing programmatic campaigns (eg
Amazon DSP, DV360 or TTD) Hands-on experience using DSPs to build and optimize campaigns across various inventory
Preferred experience - On Dv360/TTD/Amazon DSP General troubleshooting skills and strong attention to detail Working knowledge of digital marketing display, video, social and marketing analytics A Team player & creative thinker with proven technical and analytical aptitude
Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis
location_nameAnnalect Indiastreet_addressPrestige Technostar, 8th Floor, B2 BuildingDoddanakundi Industrial Area, Phase 1 Bengaluru, Karnataka

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