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Program Marketing Manager

Program Marketing Manager

Webmd Guru

3 - 8 years

5 - 10 Lacs

mumbai

Posted:None| Platform:

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Skills Required

database marketing oncology marketing operations cme digital marketing business intelligence automotive software services crm salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Description

Position at WebMD

Education :

Bachelor s degree in a related field, or equivalent years of relevant experience

Experience : 3

+ years

Skills, qualifications and experience required :

3+ years of experience in any of the following: data/analytics, CRM analysis, marketing operations, or database marketing
Experience working with CRM systems, including Salesforce
Knowledge of Salesforce, YouTrack, or similar tools
Strong attention to detail, accuracy, and ability to handle a large volume of requests
Strong analytical skills
Demonstrated ability to work in fast-paced, process-driven environments
Pharmaceutical industry experience is a plus

Main duties and responsibilities :

Audience Targeting Program Manager is a key member of the global Medscape Professional business. This role oversees end-to-end targeting processes and serves as the primary source of audience segmentation insights for marketing and other internal teams. You will be responsible for extracting, creating, segmenting, updating, and optimizing HCP audience lists used in our marketing engagement campaigns. Collaboration with marketing, business intelligence, and data teams is essential to ensure accurate and timely audience building and setup for our digital marketing campaigns.

Key Responsibilities

Audience Targeting & Strategy

Responsible for the construction of healthcare professional (HCP) audiences for direct-to-physician digital marketing campaigns
Manipulate data to support marketing audience construction and analysis
Coordinate and manage audience creation processes, including submitting internal targeting requests, audience setup, and analyzing data outputs
Collaborate with cross-functional teams (program marketing, marketing solutions, BI, etc.) to define audience criteri
Develop and maintain documentation for list generation processes and audience definition
Build a strong understanding of Medscape s proprietary targeting capabilities, data tools, and product offerings
Partner with marketing and data teams to maintain and enhance audience segmentation strategies

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Program Marketing Manager