Program Marketing Manager

WebMD

4 - 6 years

5 - 10 Lacs

thane navi mumbai mumbai (all areas)

Posted:None| Platform:

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Skills Required

audience targeting database marketing salesforce youtrack

Work Mode

Work from Office

Job Type

Full Time

Job Description

kills, qualifications and experience required :

3+ years of experience in any of the following: data/analytics, CRM analysis, marketing operations, or database marketing
Experience working with CRM systems, including Salesforce
Knowledge of Salesforce, YouTrack, or similar tools
Strong attention to detail, accuracy, and ability to handle a large volume of requests
Strong analytical skills
Demonstrated ability to work in fast-paced, process-driven environments
Pharmaceutical industry experience is a plus

Key Responsibilities

Audience Targeting & Strategy

Responsible for the construction of healthcare professional (HCP) audiences for direct-to-physician digital marketing campaigns
Manipulate data to support marketing audience construction and analysis
Coordinate and manage audience creation processes, including submitting internal targeting requests, audience setup, and analyzing data outputs
Collaborate with cross-functional teams (program marketing, marketing solutions, BI, etc.) to define audience criteri
Develop and maintain documentation for list generation processes and audience definition
Build a strong understanding of Medscapes proprietary targeting capabilities, data tools, and product offerings
Partner with marketing and data teams to maintain and enhance audience segmentation strategies

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