Professional

Job Description

Information and consent on cookies similar tools Regional SCM - East Job Details NIVEA India Pvt. Ltd. Your Tasks Regional Shopper Customer Marketing for GT is responsible for the one of the key verticals of SCM at Nivea i.e., Indirect Channel Partners of Top 8.5K, 20K, Chemist and Wholesale. Key responsibilities include shopper activations, customer management, budget management for trade scheme and evaluating implementing strategies for business growth. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints driving excellence in execution. Developing implementing GTM strategies initiatives to improve efficiency effectiveness of trade coverage. Planning Sub Channel Planning Management: Plan and manage the sub-channel growth, contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors and Wholesale channels. Drive select MSL SKUs. SOP Planning: Closely partner with indirect channel to ensure that bottom up SOP forecast is baked into the overall plan led by Supply Chain. Represent the direct channel in the SOP discussions Marketing Planning: Plan and drive and executing market share strategy. Sales capability planning: Plan capability interventions for direct channel field force on various topics Field Execution RE Mapping Ensure Execution of Defined RE in system Align the RE basis trax, checks every quarter Bi yearly updates and corrections if any MSL MSL Availability by RE Ensure 100% MSL execution as per RE/ TRAX INNOVATION PICOS: New Products Guidelines as per HO Selling Story Execution by RE Availability in Primary and secondary shelf as per defined norms CSR: Execution as per CSR actionable AVC: AVC Audit + Execution as per new SOP Active Accounts: Target Delivery for AA regions/ ASM Top 10: Top 10 Penetration as per the ABP targets, availability, execution, width etc TRAX: As per the guidelines. Commercial Driving Trade scheme efficiency across channels providing inputs to HO SCM team for localized trade plans. Damage Management Maintain regular and structured engagement with all key distributors via monthly or quarterly business reviews (MBRs/QBRs). Engage with distributors basis their classes and contribution. Field Force Management Drive the quarterly and annual incentive scheme for the field force based on the strategic sales priorities POS execution Coordinate with the ASM teams to ensure the sub-channel delivery. One point of contact in region for all data reporting to HO SCM team Your Profile Knowledge, Skills and Experience Education: MBA from Tier 1 Institute from in Sales Marketing. 6-8 years experience in Sales out of which 1-2 yrs should be in frontline sales and 2 yrs in Customer/Trade Marketing in GT. Experience in FMCG industry is desired. Please apply to the job latest by 20th june 2025. Get to know: Maureen Marketing is more than selling its about shaping emotions, understanding people, and building connections. Its a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, Ive learned to embrace challenges, stay curious, and unlock endless potential.