Product & Strategy head

Company Overview

PropXLreight is a strategic real estate consulting and mandate sales partner operating across Pune. Founded by Mr. Krishna Bagaria (Ex-VP, Godrej Properties) with 20+ years of experience across Godrej Properties, Tata Communications, and Infosys, the firm specializes in GTM strategy, launch planning, distribution-led sales execution, and performance optimization for developers.

As we scale new mandate projectsincluding plotted developments and premium residential launcheswe are building a product and strategy function to drive data-backed decision-making, launch excellence, and pricing intelligence.

Role Purpose

To own end-to-end product strategy and sales intelligence for assigned mandate projects by conducting market research, competitive benchmarking, pricing and product recommendations, inventory management, APR analysis, GTM planning, and launch playbook executionensuring strong sell-through and revenue outcomes.

This role acts as the bridge between Product , sales strategy and sales execution

Work Allocation

Workstream

% of Role

Details

Product Strategy & Market Intelligence

35%

Market scans, pricing benchmarking, unit mix, product positioning

GTM & Launch Planning

30%

Launch playbooks, activation calendar, sales readiness

Inventory & Revenue Management

20%

Blocking, APR tracking, release strategy, revenue pacing

Sales Systems & Reporting

15%

CRM setup, dashboards, conversion analytics

Key Responsibilities

1. Market & Competitive Intelligence

• Conduct micro-market research across Pune / MMR peripherals
• Track competitors on pricing, specs, amenities, offers, velocity
• Prepare Launch heat-maps & competition scorecards
• Identify gaps and recommend product enhancements

2. Product & Pricing Strategy

• Recommend unit mix, sizes, USP articulation
• Run APR and revenue sensitivity models
• Support stage-wise pricing and inventory release logic
• Evaluate packaging: furniture, payment plans, pre-launch schemes

3. GTM & Launch Playbook

• Create GTM deck (pricing, hero inventory, positioning message)
• Standardize Launch Readiness Checklist
• Coordinate with marketing, CP sourcing, closures & CRM
• Support launch day war-room tracking

4. Inventory & Revenue Management

• Maintain live inventory dashboard (sold/blocked/available)
• Define priority stack & deep-dive into velocity trends
• Monitor booking-to-collection conversions
• Predict monthly absorption & APR impact

5. CRM & Sales Operations Enablement

• Assist CRM setup for booking workflow & approval matrix
• Ensure lead SV booking registration reporting accuracy
• Enable performance dashboards & funnel insights
• Standardize SOPs for inventory blocking & release approvals

6. Business Insights & Leadership Reporting

• Weekly analytics report: traffic, funnel, CP contribution
• Monthly strategy review deck for management
• Support quarterly pricing resets based on demand

Requirement

Experience

3–6 years in sales strategy / product / business analytics (real estate preferred)

Preferred Background

Godrej Properties / Lodha / Shapoorji / Tata Housing / Mahindra Lifespaces / Prestige / mandate firms

Analytical Skills

Advanced Excel/Sheets, revenue modelling, pricing logic

Market Knowledge

Pune micro-markets & plotted segment (advantage)

Tools

CRM exposure (Salesforce, Kylas, Sell.Do, Zoho), PowerPoint

Key Competencies

• Data-driven problem solving
• Pricing & product acumen
• Presentation & storytelling (GTM decks)
• Strong coordination across teams
• Ability to work in fast-paced launch environments

Success Metrics (KPIs)

• Accuracy of revenue/APR projections (5–8%)
• Launch readiness completed 100% on timeline
• Inventory release impact on velocity & APR
• Lead-to-booking conversion uplift via product interventions
• Accurate weekly competition intelligence & reporting