Product Specialist - Digital Offer

Market Situation Analysis

• Monitor local and global trends in digitalization and AI for industrial drives.
• Conduct competitor analysis and identify gaps in ABBs digital portfolio.
• Evaluate market size, growth potential, and customer requirements for digital solutions.

Existing Portfolio Management

• Ensure interoperability of digital solutions across LV AC Drives and related products.
• Manage technical specifications and support business case development for digital enhancements.
• Track major warranty cases and quality cost drivers for digital offerings.

New Portfolio Development

• Collect and analyze standards, cybersecurity requirements, and customer needs for digital solutions.
• Support creation of business cases for new digital offerings (e.g., remote monitoring, predictive maintenance, AI-driven optimization).
• Contribute to defining technical characteristics for new digital products.

Product Launch & Market Communication

• Prepare marketing and technical communication materials for digital offerings.
• Support local launch activities, ensuring readiness of tools, training, and collateral.
• Deliver training to internal teams and customers on digital solutions.

Customer Relations & Sales Support

• Collaborate with internal teams (Engineering, R&D, Service) to resolve customer issues related to digital solutions.
• Provide pricing, quotations, and technical-commercial support for digital offerings.
• Participate in customer meetings, webinars, and industry events as a digital solutions expert.

Analysis & Continuous improvement

• Conduct market and competitor analysis for digital offerings.
• Propose enhancements and new features based on customer feedback and emerging technologies.
• Share insights with global product teams to influence roadmap and strategy.

Compliance & Sustainability

• Ensure adherence to ABB global standards, cybersecurity policies, and sustainability objectives.
• Implement ABBs sustainability strategy for digital offerings, supporting circular economy goals.

• Bachelors degree in Electrical/Electronics Engineering, Computer Science, or related field.
• 3+ years of relevant experience in product management or digital solutions or application development.
• Knowledge of LV AC Drives, PLCs, Servo products and automation systems.
• Familiarity with IoT platforms, cloud services, and AI/ML applications.
• Strong analytical and strategic thinking.
• Excellent communication and stakeholder management skills.