Product Marketing Manager

Product Marketing Manager (B2B and B2C)

Location:

Type:

Salary:

Company:

About CelebrateAlly

CelebrateAlly is an AI-powered celebration platform that helps individuals and businesses create meaningful, personalized experiences.

B2C platform

B2B offering CelebrateAlly Pro

Product Marketing Specialist

What You'll Do

B2C Marketing

• Manage CelebrateAlly's social media presence

  across Instagram, Pinterest, Facebook, and LinkedIn ensuring consistent brand voice and visual identity.

• Plan and execute content campaigns

  , including reels, posts, and stories that drive engagement and user growth.

• Develop and manage influencer partnerships

  to amplify CelebrateAlly's reach and visibility across relevant communities.

• Create SEO-optimized content

  blogs, landing pages, and campaign copy that convert traffic into users.

• Analyze performance metrics

  such as engagement, reach, and conversion to refine strategy and improve ROI.

• Collaborate with design and product teams

  to align messaging, visuals, and product positioning across all touchpoints.

B2B Marketing

• Lead go-to-market strategies

  for CelebrateAlly Pro's AI tools targeted at small and medium-sized businesses.

• Develop product positioning, case studies, and campaigns

  that clearly communicate the value of AI tools for business growth.

• Identify and build partnerships

  with event planners, small business owners, and industry influencers.

• Run outreach campaigns, webinars, and demos

  on platforms such as LinkedIn and Facebook to generate leads.

• Optimize B2B marketing funnels

  landing pages, email sequences, and sales collateral to improve lead generation and customer retention.

Requirements

• 24 years of experience in

  product marketing, growth marketing, or digital marketing

  , preferably within

  SaaS, AI, or consumer tech

  .
• Proven track record managing

  social media, brand campaigns, and influencer partnerships

  .
• Strong understanding of

  SEO, content strategy, analytics, and marketing automation tools

  (e.g., HubSpot, Mailchimp, Google Analytics).
• Excellent written and verbal communication skills, with the ability to tailor messaging for both consumers and business clients.
• Comfortable working independently in a

  fast-paced startup environment

  and managing multiple priorities.
• Familiarity with

  Shopify, Wix, or WooCommerce

  platforms is a plus.
• Experience in

  creative tech, e-commerce, or AI marketing

  is an advantage.

Why Join CelebrateAlly

• Be part of a passionate, creative team redefining how people and businesses celebrate life's moments.
• Work directly with the

  founder and engineering team

  , shaping the growth of both our consumer and business platforms.
• Enjoy

  flexible remote work

  , creative freedom, and the opportunity to lead

  high-impact marketing campaigns

  that combine technology, storytelling, and human connection.