Product Marketer

As a Product Marketer, you will be responsible for representing our products in the market by developing marketing and positioning strategies, driving product launches, and supporting sales teams in customer engagement. The ideal candidate should have a strong background in B2B SaaS marketing, specifically in cybersecurity products and CRM tools. Key Responsibilities: - Develop go-to-market (GTM) strategies for new product launches, including launch plans, positioning, and messaging. - Collaborate with product management to understand customer needs and create compelling narratives. - Create various marketing collateral such as case studies, white papers, battle cards, website content, and blogs. - Conduct market research and competitive analysis to identify opportunities and refine product positioning. - Manage and optimize campaigns using tools like HubSpot and Zoho. - Assist the sales team by developing sales enablement tools such as training decks, product sheets, and objection-handling guides. - Monitor campaign performance metrics and measure success using data analytics tools. - Coordinate webinars, product demos, and customer engagement events. Qualifications: - Bachelor's degree in marketing, Business, Communications, or related field. - 5-8 years of experience in product marketing, preferably in B2B SaaS or cybersecurity. - Proven experience in managing GTM plans, launches, and customer engagement strategies. Additional Company Details: You will have the opportunity to work on cutting-edge products in a fast-paced environment. This role offers high ownership, visibility, and impact. The company promotes a flexible work model and fosters a collaborative culture where you can contribute to shaping the brand and product direction from the ground up.,