Product Marketer

You are a part of Kovai.co, a leading technology powerhouse revolutionizing enterprise software and B2B SaaS solutions. Your role as a Product Marketer is crucial in differentiating Kovai.co's products and services in the market. - Develop product messaging that sets Kovai.co apart from competitors - Conduct market, customer, and competitor analysis to create effective positioning strategies - Drive demand generation by managing marketing programs to increase awareness and organic demand - Create unique product and solution content across various platforms - Serve as a company spokesperson and thought leader for Kovai.co - Lead go-to-market activities for product releases and devise strategies for feature discovery To excel in this role, you should have: - 2-4 years of experience in B2B software marketing, with a preference for SaaS experience - Expertise in creating comprehensive marketing plans, conducting customer research, competitive analysis, and developing effective messaging and pricing strategies - Experience in driving GTM programs globally through webinars, trade shows, social media, and content marketing - Strong communication skills in English, both written and verbal, and the ability to lead and inspire teams effectively - Collaboration with cross-functional teams including executive management, product management, operations, sales, and marketing - Self-direction, organization, hands-on execution capability, and long-term business planning focus - Comfort with data analysis and deriving insights for stakeholders - Experience in creating sales tools, training materials, and collateral Kovai.co is dedicated to promoting equal opportunities and creating a diverse workforce that values belonging and respect for all individuals. Discrimination of any form is strongly opposed, ensuring that everyone has an equal chance to build a successful career at Kovai.co.,