Product Marketer

Responsibilities
Support the execution of go-to-market strategies for product launches, feature releases, and customer engagement initiatives.Create and manage product-related content, including datasheets, case studies, landing pages, sales enablement materials, and email campaigns.Conduct market research and competitive analysis to inform positioning and messaging.Collaborate with product management, sales, and customer success to understand customer needs and market trends.Analyze product marketing campaign performance and report on KPIs to optimize future strategies.Assist in persona development and help maintain a deep understanding of buyer journeys.Help maintain and update product messaging across channels including website, emails, presentations, and social media.

Qualifications
Bachelors degree in Marketing, Business, Communications, or a related field.5-7 years of experience in marketing, preferably in a SaaS or tech company.Strong writing, editing, and storytelling skills.Ability to analyze data and translate insights into actionable strategies.Familiarity with marketing tools like HubSpot, Salesforce, Google Analytics, or similar platforms is a plus.Team-oriented with strong project management and organizational skills.