Product Manager (PMT)

Key Responsibility:

New Product Planning:

• Identify and evaluate new product opportunities or extensions to existing products based on market research, trends in Oncology care and competitive landscape

• Brand planning from conceptualization to launch for new products including brand names, package designing, marketing collaterals, go to market strategy, Etc

• Marketing and Promotion Planning:

• Design and implement marketing campaigns targeted towards HCPs (including Oncologists, nurses,pharmacists, etc)

• Develop promotional material, digital marketing strategies, and educational contents

• Develop properties like ad-boards, CME programs, other educational programs targeted towards various target groupsSales Support & Training:

• Collaborate with the Sales teams by providing product training, scientific information, marketing materials, to support sales efforts

• Analyse Sales data, market feedback, and relevant performance metrices to adjust strategies and improve brand performance

• Regularly travel in the field to meet key HCPs for first hand feedback and support to Sales teams

• Coordinating with Sales teams to generate Rolling Sales Forecasts

• Cross Functional Collaboration:

• Serve as a point of contact for cross functional teams including medical, regulatory, purchase, procurement teams, etc

• Work with external stake holders like KOLs, patient groups including PAP agencies, marketing agencies, etc.

• Other important functions:

• Support in Pricing evaluation and decisions

• Maintaining and analysing data like patient trackers, secondary statements, etc

Qualifications:

• Graduate / Post Graduate but BSC preferred.Role & responsibilities

Preferred candidate profile

• More than 4 to 9 years relevant experience in sales and marketing Skills

• Product Manager experience related to Oncology, Critical Care, Nephrology, Urology, Cardio-

Diabetes(therapies) Division