Product Manager ( Opthal )

Ajanta Pharma

5 - 8 years

8 - 10 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

product management product strategy product lifecycle new product launch brand positioning product training opthal

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop
Annual Brand Plans (ABP)
and marketing strategies for ophthalmology brands
Manage complete
product lifecycle
including launches, re-launches, line extensions, and phase-outs
Ensure strong
brand positioning
across acute and chronic eye therapies
Track brand performance using
secondary sales, prescription audits, and market data
Design and develop
promotional inputs
: Visual Aids, LBLs, e-details, digital creatives, patient education materials
Prepare
product training modules
, FAQs, objection handling guides, and scientific content
Conduct product training during
cycle meetings, RSM/ASM meetings
, and launch programs
Provide continuous marketing support to field teams to drive prescription growth
Plan and execute
new ophthalmic product launches
(drops, ointments, gels, injectables)
Coordinate with
Medical Affairs, Regulatory, Supply Chain, and Sales
teams for smooth execution
Monitor campaign performance and optimize strategies based on ROI.

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