Product Manager

Company Name : Fiza Healthcare Pvt Ltd

Designation : Product Manager

Location : Andheri (E)

Key Responsibilities

1. Brand Promotion Activities

• Design, plan, and implement a variety of brand promotion initiatives across the companys product range.
  
• Ensure all promotional activities are aligned with the company's strategic objectives and budget constraints.
  

2. Content Creation & Technical Writing

• Develop, edit, and finalize technical write-ups, presentations, brochures, and visual aids for promotional use.
  
• Create engaging and informative promotional materials that clearly communicate product value propositions and key messages to target audiences.
  

3. Promotional Events & Presentations

• Organize and conduct lectures, demonstrations, and presentations at approved events such as seminars, Continuing Medical Education (CME) sessions, and industry expos.
  
• Represent the company at key industry events, promoting the product portfolio and interacting with healthcare professionals and stakeholders.
  

4. Sales Team Training & Guidance

• Train and support the sales team on planned brand promotion strategies and activities.
  
• Provide the sales team with updated tools, resources, and knowledge to execute campaigns effectively in the field.
  

5. Monitoring & Execution of Promotional Activities

• Oversee the implementation of promotional campaigns by the field force to ensure they are executed as intended.
  
• Offer ongoing support and ensure promotional efforts remain aligned with the overarching marketing strategy.
  

6. Data Collection & Analysis

• Gather and analyze field data, including sales figures and feedback from the sales team and customers.
  
• Evaluate the performance of promotional campaigns and recommend strategic improvements based on insights.
  

7. Market Intelligence & Reporting

• Monitor market trends, competitor strategies, and emerging opportunities.
  
• Prepare and present periodic reports to senior management on market dynamics, competitor analysis, and promotional effectiveness.
  

8. New Product Launches

• Lead the planning and execution of new product launches in the market.
  
• Develop and manage launch campaigns to ensure successful product introductions and market penetration.

Qualification required

Preferred

Experience

Fluent in communication.

Candidate should be living around Andheri or should be comfortable travelling to Andheri (E).