Posted:18 hours ago|
Platform:
Work from Office
Full Time
Your Tasks: Category Strategy & Planning: The Category Leader develops a clear strategy for the product category, analyzing market trends, customer needs, and competitor offerings to drive growth. They create and maintain a product roadmap that outlines key development milestones. Market & Competitor Analysis: Conducting market research is crucial to understanding customer demands and identifying opportunities for product differentiation. The Category Leader also monitors competitors to stay ahead of industry trends. Product Development & Innovation: The Category Leader works with engineering and R&D teams to develop or enhance components, ensuring they meet customer needs and technological advancements. They drive product innovation to maintain competitiveness. Cross-Functional Collaboration: The Category Leader collaborates with teams across engineering, manufacturing, marketing, and sales to ensure smooth product development and launch. This includes supporting marketing and sales teams with product positioning and promotional strategies. Customer Engagement: Understanding customer needs is central to the role. The Category Leader engages with customers directly to gather feedback and ensure products are aligned with market requirements. Financial Management: The Category Leader is responsible for managing the categorys budget, ensuring profitability, and implementing pricing strategies that support revenue growth. Key Deliverables: Category growth plans and product roadmaps. Market and competitor analysis reports. Financial performance reports for the category. Customer satisfaction insights and product enhancements. The Category Leader drives the success of the product category, ensuring alignment with business goals while meeting customer demands and maintaining competitive advantage in the market. Your Profile: Graduate with 9+ years' experience of auto component industry (especially from CV segment) Must have experience of product development. Knowledge to prepare business case for new product.
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