Product Manager (Crypto)

2 - 6 years

10 - 15 Lacs

Posted:23 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About Us

Move-to-Earn ecosystem

Product Manager

Key Responsibilities

1. Vision & Strategy

  • Define and communicate the product vision, strategy, and roadmap aligned with the

    Move-to-Earn model and Web3 ecosystem.

  • Balance

    fitness engagement with token utility,

    ensuring a sustainable and rewarding tokenomics system (staking tiers, rewards, referrals, etc.).
  • Collaborate with leadership to align product direction with business growth, community adoption, and market positioning.

2. Product Development & Requirements

  • Gather and prioritize product requirements from stakeholders, community feedback, and market insights.
  • Translate complex

    Web3 and blockchain concepts

    (wallets, staking, NFTs, airdrops) into

    intuitive user experiences.

  • Work with design and development teams to create seamless onboarding flows, dashboards, and gamified features for both Web2 and Web3 users.

3. Execution & Coordination

  • Coordinate across

    design, engineering, marketing, and tokenomics teams

    to deliver product features on time.
  • Ensure smooth integration of

    crypto wallet functions, in-app token swaps, and cross-chain capabilities.

  • Manage product releases, sprints, and cross-functional communication to keep all stakeholders aligned.

4. Market & User Insights

  • Monitor

    user engagement, retention, and earning behavior

    to continuously optimize product features.
  • Analyze competitor projects in the

    Move-to-Earn, GameFi, and DeFi

    spaces to identify differentiation opportunities.
  • Track industry trends in blockchain, crypto adoption, and fitness-tech innovation to anticipate user needs.

5. Growth & Community

  • Collaborate with

    marketing and growth teams

    to design campaigns, referral systems, and viral community-driven features.
  • Support

    token launch strategies, staking programs, and NFT-based utilities

    for community engagement.
  • Build mechanisms to ensure

    long-term token sustainability and user trust

    .

Qualifications

  • 2-5 years of Proven experience as a Product Manager in Web3, blockchain, crypto, or fintech domains.

  • Strong understanding of

    tokenomics, crypto wallets, DeFi protocols, and gamification mechanics.

  • Experience working with

    mobile apps and consumer-facing products

    (fitness, gaming, or lifestyle preferred).
  • Excellent communication skills to bridge the gap between

    technical and non-technical teams

    .
  • Analytical mindset with hands-on experience in

    product analytics, A/B testing, and user research.

  • Passion for

    fitness, gaming, or blockchain

    innovation

    is a big plus.

What We Offer

  • A chance to shape the future of Move-to-Earn in the global fitness-tech space.
  • Exposure to cutting-edge blockchain and fitness innovations.
  • Opportunity to work with a fast-scaling team and directly influence product growth.

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