Product Executive / Product Manager

2 - 6 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Product Executive/Product Manager in the Anti-hypertensive and Nutraceutical segment based in Mumbai (Kandivli), with a minimum of 2 years of experience in Brand Management, your role will primarily focus on brand management and identifying new avenues to develop the brand portfolio. Your key responsibilities will include designing product strategies, ensuring their timely execution, proposing new launches to strengthen the portfolio, coordinating with the sales team for strategy implementation, conducting market research to specify market requirements for current and future products, and planning and designing promotional materials/tools to support sales/marketing objectives with cost-effectiveness. Additionally, you will be responsible for training, motivating, and guiding the field force for continuous brand growth, identifying new products for launch, and creating entry barriers for competition through product and packaging innovation. In terms of functional knowledge and skills, you are expected to have a strong understanding of product knowledge, market dynamics, competitive behavior, data analysis, and being goal-oriented. Specialized skills required for this role include managing brand expenses, strategizing for better performance, implementing ROI strategies, staying aware of competitors and market trends, and actively listening. Key competencies for success in this role include excellent communication skills, the ability to collaborate effectively with a diverse group of people, inspiring others, managing multiple projects, being energetic and passionate about the work/product, possessing good presentation skills, working well under pressure, being organized and methodical, and having a deadline-driven and creative approach. If you meet the qualifications and believe you are the right fit for this position, please send your resume to neha.jaybhaye@ipca.com.,

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